Terms and Conditions of the AdmiralBet Partners programme
- General Provisions
- Definitions
- Purpose and Scope of Application
- Nature of the Website and the Programme
- Participation Requirements and Registration
- Login Credentials and Security
- General Obligations of the Partner
- Regulatory Compliance and Responsible Gaming
- Promotional Activities, SEO and Trademark Restrictions
- Prohibitions, Fraud and Invalid Traffic
- Intellectual Property
- Limitation of Liability
- Confidentiality
- Personal Data Processing
- Anti-Money Laundering and Anti-Corruption Regulations
- Relationship with the Online Affiliation Agreement
- Right of Inspection and Audit
- Amendments to the Terms and Conditions
- Suspension and Termination
- Governing Law and Jurisdiction
These Terms and Conditions govern the access to and use of the website https://admiralbetpartners.it/ (hereinafter, the “Website”), through which users may apply for the “AdmiralBet Partners” affiliation programme.
Users are invited to read these Terms and Conditions carefully before proceeding with registration for the “AdmiralBet Partners” programme.
The use of the Website implies full acceptance of these Terms and Conditions, which exclusively govern the pre-contractual phase of the application and use of the portal.
Any use of the Website or the “AdmiralBet Partners” programme platform by the user following registration implies full and unconditional consent to the provisions contained herein.
These Terms and Conditions govern the access to and use of the website https://admiralbetpartners.it/ (hereinafter, the “Website”), through which users may apply for the “AdmiralBet Partners” affiliation programme.
Users are invited to read these Terms and Conditions carefully before proceeding with registration for the “AdmiralBet Partners” programme.
The use of the Website implies full acceptance of these Terms and Conditions, which exclusively govern the pre-contractual phase of the application and use of the portal.
Any use of the Website or the “AdmiralBet Partners” programme platform by the user following registration implies full and unconditional consent to the provisions contained herein.
For the purposes of these Terms and Conditions, the following terms shall have the meanings set out below:
- “ADM”: the Italian Customs and Monopolies Agency (“Agenzia delle Dogane e dei Monopoli”), the authority responsible for the regulation and supervision of public gaming in Italy;
- “Online Affiliation Agreement”: the online affiliation agreement entered into between the Company and the Partner;
- “Affiliation Code”: the unique code assigned to the Partner as the exclusive method for identification and tracking of Players contractualised by the Company as a result of the Partner’s activity;
- “Concession”: the concession for the operation and remote collection of public games no. 16048, issued by ADM to the Company, as governed by Legislative Decree no. 41 of 25 March 2024;
- “Gaming Contract”: the gaming account agreement entered into between the Company and the Player for the latter’s participation in remote public games;
- “Legislative Decree 41/2024”: Legislative Decree no. 41 of 25 March 2024, containing “Provisions on the reorganization of the gaming sector, starting from remote gaming”;
- “Player”: any person of legal age holding an Italian tax identification number who enters into or intends to enter into a Gaming Contract with the Company;
- “Tracking Link”: the unique hyperlink containing the Affiliation Code, assigned to the Partner for monitoring promotional activities and attributing Players;
- “Promotional Material”: all advertising content – including banners, images (GIF, JPEG), scripts, multimedia applications and Tracking Links – provided or approved by the Company;
- “Portal”: the dedicated web platform, accessible from the Website, through which the Partner manages its activity within the Programme;
- “Programme”: the affiliation programme named “AdmiralBet Partners”;
- “Website”: the web portal accessible at https://admiralbetpartners.it/;
- “Partner Websites”: the web portals and/or digital channels owned by the Partner through which promotional activities are carried out.
Please follow the steps below to set a new password and access your updated AdmiralBet affiliate account on GMG:
1. Visit https://partners.admiralbet.it/passwordreset and enter your username (the one used for Income Access login);
2. Type in your username and click “Submit”;
3. You will receive an e-mail with a new password;
4. Log in and then change your password;
5. Update your personal details, address, and other relevant information.
These Terms and Conditions govern the access to and use of the Website as well as the application procedure for the Programme. They exclusively regulate the pre-contractual phase and do not govern the affiliation relationship, which shall be the subject of the specific Online Affiliation Agreement.
The use of the Website and the completion of the registration form on the Portal entail full and unconditional acceptance of these Terms and Conditions.
The Company reserves the right to approve or reject any application at its sole discretion, notifying the applicant through the Portal.
The Programme is a marketing initiative aimed at promoting the remote gaming services offered by the Company, an authorized concessionaire under current public gaming regulations.
The Website serves exclusively informational and application-collection purposes. Through the Website, users may obtain information about the Programme, submit applications and, where authorized, access the dedicated Portal.
The Website does not in any way allow access to gaming services, which are available exclusively on the Admiral Bet website (www.admiralbet.it), the sole domain authorized by ADM for remote gaming collection under Concession no. 16048.
Participation in the Programme is reserved to persons who:
- are natural persons of legal age or legal entities duly established and operating;
- operate within the scope of their professional or business activity;
- manage one or more Partner Websites, regularly maintained and owned by them;
- are not employees, consultants, agents, directors, suppliers of the Company or of any company within the group to which the Company belongs, nor have any family relationship (spouse, child, partner, parent, sibling, cousin) with shareholders or representatives of any such entity.
Registration on the Website constitutes an application for admission and does not, under any circumstances, confer a right to admission. The Partner warrants that all information provided is truthful, complete and up to date, undertaking to promptly communicate any changes thereto.
The Company reserves the right to carry out Know Your Customer (KYC) and Anti-Money Laundering (AML) checks, in accordance with Legislative Decree no. 231/2007 and subsequent amendments, as well as to request supplementary documentation for the purpose of assessing the application.
Any admission to the Programme shall be subject to the execution of the Online Affiliation Agreement.
Following registration on the Website, the Partner may be assigned personal login credentials (UserID and Password). The Partner is solely responsible for the safekeeping, confidentiality and proper use of its credentials, as well as for all activities carried out through its account. The Partner undertakes to adopt adequate security measures and not to allow third parties to use them.
The Company reserves the right to suspend, restrict or revoke access to the Website and/or the Portal in the event of a breach of these Terms and Conditions, improper use, suspected fraudulent activity, or for technical and security reasons.
The Partner represents and warrants that it operates within the scope of its professional activity and has independently verified its legal, tax and regulatory eligibility to participate in the Programme.
The Partner undertakes to:
- use the Website and any tools made available in compliance with applicable law, the principles of fairness and good faith, and the provisions of these Terms and Conditions;
- carry out any promotional activities in compliance with current legislation on public gaming, advertising and consumer protection, with particular reference to Legislative Decree 41/2024 and Decree-Law 87/2018 (the so-called “Dignity Decree”) and subsequent amendments;
- include on its Partner Websites the most up-to-date version of the links and Promotional Material provided by the Company, without making any modifications thereto, unless with the prior written consent of the Company;
- not use trademarks, domain names or distinctive signs that may be confused with those of the Company without the Company’s prior written authorization;
- bear all costs necessary for the operation and maintenance of the Partner Websites on which the Promotional Material and Tracking Links are displayed;
- keep the Partner Websites operational and in good condition, reporting in writing to the Company any substantial changes to the design and/or layout of the pages;
- ensure that the Partner Websites are managed in its own name and that it is authorized to fully control them;
- allow the Company to examine the information and data in its possession for the purpose of verifying compliance with contractual obligations;
- refrain from using the Website or the Programme for unlawful purposes or purposes not authorized by the Company, as well as from engaging in activities that may cause harm to the Company or third parties;
- refrain from adopting deceptive, aggressive practices or practices liable to reach minors.
The Partner undertakes to fully comply with applicable legislation on public gaming, including the provisions of Legislative Decree 41/2024, the rulings and guidelines issued by ADM, as well as any other applicable law or regulation.
In particular, the Partner undertakes to strictly comply with the restrictions and prohibitions on gaming advertising set forth in Decree-Law no. 87 of 12 July 2018, converted with amendments by Law no. 96 of 9 August 2018 (the so-called “Dignity Decree”), avoiding any form of prohibited advertising.
The Partner warrants that all promotional activities shall be conducted in accordance with the principles of transparency, fairness and responsibility, avoiding any communication liable to encourage excessive or pathological gaming.
The Partner further undertakes to:
- not direct its activities in any way towards persons under the age of eighteen;
- include, where required by applicable legislation, responsible gaming messages and legal warnings in accordance with ADM provisions;
- not promote through the Partner Websites sexually explicit content, content directed at minors, content inciting violence or discrimination on the basis of race, gender, religion, ethnicity or disability;
- not promote illegal activities or activities that infringe the intellectual property rights of the Company and/or third parties;
- not offer cashback systems, recovery schemes or similar solutions that ensure or allow the return to the Player of any portion of the amount wagered, in any form, unless with the express written authorization of the Company.
The Partner undertakes to use exclusively Promotional Material approved by the Company and not to modify it without prior written authorization.
The Partner is expressly prohibited from:
- purchasing, registering or using, in the context of online advertising campaigns (including search engines and advertising platforms), keywords, meta-tags or other identifiers containing or confusable with the Company’s trademarks;
- registering domain names, social media accounts or other digital identifiers containing or recalling the Company’s trademarks or liable to create confusion as to the identity of the promoting entity;
- engaging in brand bidding, intercepted traffic or practices liable to compete directly with the Company on its own trademarks;
- using any means to promote websites that resemble, in whole or in part, the Admiral Website, or that create the impression of being part thereof, including for mobile and tablet software applications;
- allowing the opening of websites or parts thereof in visitors’ browsers to enable access to services in any manner other than through the selection of banners or Tracking Links provided by the Company.
The Partner undertakes not to engage in unlawful, deceptive activities or activities liable to compromise the proper functioning of the Programme. In particular, the following are prohibited:
- interfering with the Company’s tracking systems or generating artificial traffic by any means;
- registering on the Admiral Website as a Player and/or making deposits in favor of Players, whether directly or indirectly;
- registering as a Player on behalf of third parties, authorizing or assisting other persons in completing Player registrations;
- artificially inflating remuneration or traffic volumes;
- attempting to communicate with Players, directly or indirectly, on the Admiral Website in order to redirect them to additional websites or for any purpose not expressly authorized by the Company;
- engaging in conduct in breach of the regulations on electronic marketing and unsolicited commercial communications (Legislative Decree 196/2003, Regulation EU 2016/679, Legislative Decree 70/2003).
Any activity that, in the Company’s sole judgement, is found to be fraudulent, artificial or otherwise detrimental to the interests and reputation of the Company or the Players, shall result in the immediate suspension of the Partner’s account, exclusion from the Programme and the adoption of any further measures necessary to protect its rights.
All intellectual property rights relating to the Programme, the Website, the Promotional Materials and any other content (including, by way of example, trademarks, logos, texts, graphics, software, names and source code) remain the exclusive property of the Company or the respective rights holders.
The Partner does not acquire any intellectual property rights over the aforementioned content. Any use is permitted exclusively within the limits authorized by the Company in writing and solely for the purposes of the Programme.
Any unauthorized use of content owned by the Company is prohibited, including reproduction, distribution, communication to the public or making available, except as expressly permitted.
The Website is provided on an “as is” basis, with its technical and functional characteristics at the time of provision, without any warranty, express or implied, as to its continuity, reliability, availability, fitness for a particular purpose or absence of errors or interruptions.
To the extent permitted by applicable law, the Company shall not be held liable for any technical malfunctions, service interruptions, delays, loss or alteration of data, nor for any direct, indirect, incidental or consequential damages arising from the use or inability to use the Website, the Programme or the services connected thereto.
In any event, the Company’s liability is excluded for facts and circumstances not attributable to it, including, by way of example, force majeure events, internet network failures or third-party service disruptions.
The limitations set forth in this article shall not apply in cases of wilful misconduct or gross negligence by the Company, where provided for by applicable law.
The Partner acknowledges and accepts that access to and use of the Website and the Programme are at its sole risk and responsibility.
The Partner undertakes to keep strictly confidential all information relating to the Programme, the Company, the economic and commercial terms, and, in general, any data, documents or information of a confidential nature made accessible within the scope of the Programme.
This confidentiality obligation shall survive the termination, for any reason, of participation in the Programme.
Information that has entered the public domain through no fault of the Partner, or that must be disclosed pursuant to legal provisions or orders of judicial or administrative authorities, shall be excluded from the confidentiality obligation.
The processing of the Partner’s personal data is carried out by the Company in its capacity as Data Controller, in compliance with Regulation (EU) 2016/679 (“GDPR”), Legislative Decree no. 196 of 30 June 2003 (Privacy Code) and subsequent amendments, as well as any other applicable data protection provisions.
The methods, purposes and legal basis of the processing are detailed in the Privacy Policy available on the Website, to which express reference is made.
The Partner undertakes to comply with data protection provisions with respect to any data made available or accessible within the scope of the Programme, including, where applicable, Players’ data, refraining from any use other than for the purposes of the Programme.
To exercise the rights set forth in Articles 15–22 of the GDPR, the Partner may contact the Company’s Data Protection Officer (DPO) at the contact details indicated in the Privacy Policy.
It is understood that the Partner acts, in relation to the promotional activities carried out through its own channels, as an independent data controller within the meaning of Regulation (EU) 2016/679, assuming full responsibility for the lawfulness of the processing carried out.
The Partner represents and warrants that it operates in full compliance with Legislative Decree no. 231 of 21 November 2007 (anti-money laundering legislation) and subsequent amendments, Legislative Decree no. 231 of 8 June 2001 (administrative liability of entities) and any other applicable provision on the prevention of money laundering and terrorist financing.
The Partner undertakes to cooperate with the Company in fulfilling customer due diligence and suspicious transaction reporting obligations, promptly providing any information and documentation requested.
The Partner declares that it is not subject to any patrimonial or personal prevention measures under Legislative Decree no. 159 of 6 September 2011 (Anti-Mafia Code) and that it does not fall within any of the disqualifying conditions provided for by current legislation for the conduct of activities related to public gaming.
The affiliation relationship between the Company and the Partner is governed exclusively by the Online Affiliation Agreement.
In the event of a conflict between these Terms and Conditions and the Online Affiliation Agreement, the latter shall prevail, without prejudice to the fact that no clause may derogate from obligations imposed by applicable law.
The Partner’s promotional activities are carried out on its own exclusive initiative, without any obligation of coordination, subordination, stability or continuity with the Company, it being the mutual intention of the parties not to establish an agency, employment or brokerage relationship.
The Company reserves the right to carry out inspections and audits of the Partner’s activities in order to verify compliance with these Terms, the Online Affiliation Agreement and applicable law. Such inspections shall be conducted with reasonable notice of at least ten (10) business days, except in cases where there are well-founded reasons of urgency related to suspected regulatory or contractual breaches, in which case the Company may proceed with reduced notice or without notice.
Inspections shall be limited to data and information strictly relevant to the purposes referred to in the preceding paragraph and shall be conducted so as to cause the least possible disruption to the Partner’s operations. The Company undertakes to treat all information acquired during inspections with the utmost confidentiality, using it exclusively for the control purposes provided for in this article. The Partner undertakes to provide reasonable cooperation for the purposes of the inspections.
The Company reserves the right to amend these Terms and Conditions at any time, including by reason of regulatory updates or adaptation to operational requirements.
Amendments shall take effect from the date of publication on the Website and, where necessary, shall be communicated to the Partner through available channels.
Continued use of the Website or the Programme following amendments constitutes acceptance of the new Terms and Conditions.
The Company may, at any time and at its discretion, suspend or terminate the Partner’s access to the Website and/or the Programme, with or without notice, where:
- the Partner breaches these Terms, the Online Affiliation Agreement or applicable law;
- there are well-founded reasons to believe that the Partner has engaged in fraudulent activities or activities otherwise detrimental to the interests of the Company, the Players or third parties;
- required by orders of ADM or other competent authorities;
- there are security, technical or operational reasons.
Termination of the relationship shall not prejudice the rights and obligations accrued prior thereto, including confidentiality obligations and liability for breaches committed.
These Terms and Conditions are governed by Italian law.
Any dispute relating to their interpretation, performance or validity shall be subject to the exclusive jurisdiction of the Court of Rome, unless otherwise provided by mandatory provisions of law.
